The beach cruiser bicycle was designed for recreational beach riding in the 1930’s. The cruiser is an upright bicycle with basic steel frame, single speed drive train, and balloon tires to resist sinking into soft terrain like Cali beach sand. Cruisers enjoyed popularity from their introduction in the 30's through the 1960's.
The 1970’s-1990’s saw a decline in cruiser sales as the two-car family became the norm, and fewer people were riding for leisure or running errands around town. Since the mid-1990’s, they have become the bicycling comeback kid, with the contemporary interpretation keeping the classy retro styling. Today they are one of the hottest bicycles on the market, appreciated by a broad range of riders for casual or short rides. If comfort, affordability, mechanical simplicity, and plenty of style are your priorities in a bicycle, look no further than the beach cruiser.
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